Shein, the online fast-fashion powerhouse headquartered in Singapore, continues to disrupt the global apparel market. Founded in China in 2012, the company employs the majority of its workforce in its home country. Shein is now part of a new generation of innovative Chinese firms making a significant impact abroad, accounting for 50% of fast-fashion sales in the U.S. and expected to reach USD 50 billion in annual sales, roughly matching the combined revenue of H&M and Zara. The company is also reportedly preparing for a London stock listing, signaling its growing international ambitions.
Meanwhile, Chinese tech giant ByteDance continues to influence global digital trends through TikTok, which has over 170 million users in the United States. The app has become a key platform for entertainment, marketing, and commerce. In response, the U.S. government is considering removing a trade rule that exempts imports worth less than USD 800, a change that could impact e-commerce imports from companies like Shein.
These developments illustrate the growing global reach of Chinese innovation, from e-commerce to digital media, and highlight the need for companies and investors to navigate international trade, compliance, and financial structures carefully.
At NS Global Consultants Pte. Ltd., we assist businesses in e-commerce, technology, and international trade with corporate secretarial, bookkeeping, compilation, and tax services, helping clients manage regulatory requirements and financial operations while expanding globally.