Amid signs of an economic slowdown in China, young consumers are turning to GUZI — merchandise inspired by animated films, cartoons, and games — as a source of entertainment and emotional comfort. This trend comes as job security concerns and declining cinema attendance weigh on consumer confidence.
Retailers such as Pop Mart and Top Toy have capitalized on this growing demand. As of 2024, their GUZI outlets are spread across 221 locations in Beijing, 243 in Shanghai, and 195 in Chengdu, reflecting the popularity of collectible merchandise among China’s youth.
This emerging segment highlights the resilience of niche markets even in broader economic slowdowns. The trend also underscores opportunities for retail, merchandising, and cross-border trade, where businesses that can adapt to evolving consumer preferences are likely to thrive.
At NS Global Consultants Pte. Ltd., we support businesses navigating such dynamic markets through corporate secretarial, bookkeeping, compilation, and tax services. Whether launching new retail ventures or managing collections and sales across regions, our expertise ensures compliance, efficiency, and scalability.